Social Media Marketing for Coaching Institute: Enhancing Visibility & Engagement

Our tailored social media marketing for coaching institute approach empowered the coaching institute to amplify its leads and boost brand visibility through expert social media management and targeted marketing.

Do you want to know how we have generated leads through our social media marketing?

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Project Overview

Our client is a coaching institute that helps students prepare for the CPA (Certified Public Accountant)-CMA (Certified Management Accountant) certification exam. They were not getting enough leads online and wanted more people to know about their courses.

To solve this, they hired us to as a Social Media Marketing Agency. Our Role was to manage their social media platforms and run Facebook and Instagram marketing campaigns.

The goal was to:

Get more student inquiries (leads)
Make their brand more visible

Business Challenges

Below are the key challenges the coaching institute faced in building their online presence and generating leads:

They had never used social media to get leads before.
Their online presence was very low.
People didn’t know much about their coaching institute.
They had no experience with paid ads or content planning.

Our Solution

Our solution focused on a comprehensive approach to boost the coaching institute's online presence and lead generation:

1. Strategy and Planning
We started by reviewing their social media and creating a plan that fit their goals. We prepared a content calendar to share different types of posts at appropriate time.
2. Content Creation & Posting
We created helpful and interesting content, like:
- Tips for passing the CPA exam
- Success stories from past students
- Information about their courses
We made sure to post regularly on both Facebook and Instagram to keep their audience engaged.
3. Paid Ads for More Leads
We ran targeted ads on Facebook and Instagram to reach people who were interested in CPA-CMA courses. We adjusted the ads to get the best results, lowering the cost per lead.
4. Regular Audit
Every Day, we checked how the posts and ads were doing. If needed, we updated the strategy to improve the results.

The Results

As a result of our strategic approach, the coaching institute experienced significant improvements:

Increased Social Media Reach: Through consistent posting and engaging content, we grew their Facebook and Instagram presence significantly.
Stronger Community Engagement: Regular interactions and valuable content helped attract and engage a growing audience on both platforms.
More Leads & Inquiries: The enhanced social media presence led to more students reaching out and showing interest in their courses.
Improved Brand Visibility: Our targeted efforts helped the coaching institute become more visible in the targeted area, building brand recognition among their target audience.

What Our Clients are Saying

We at E-Bridge Academy have had a fantastic experience working with TechAvidus for our social media management and marketing. Their team is creative, responsive, and results-driven. They truly understood our brand and helped boost our online presence through strategic content and consistent engagement. Highly recommend TechAvidus to anyone looking to grow their digital footprint!

Nirav Hasnani

Founder | E-Bridge Academy