Search Engine Optimization For
Real Estate Company

A real estate service business struggled with low online visibility and poor traffic. Our well-planned SEO strategy helped increase search rankings and drive qualified leads.

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Our customers say Excellent

4.7 out of 5 based on Google

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Project Overview

The client offers high-end serviced apartments and corporate housing across multiple Indian cities, targeting long-stay business travelers and families. Despite strong offerings, their online presence was significantly underperforming.

Their website had technical issues, including dynamic URLs, poor on-page SEO, and zero backlink support. These factors limited visibility in local search results, weakening user reach and impacting lead generation efforts.

They partnered with us to improve their digital visibility through a structured SEO strategy. Our focus was delivering effective search engine optimization for real estate company websites targeting local and high-intent search queries.

Business Challenges

The business faced several SEO-related hurdles

The website was not properly optimized for target keywords or search intent.
No backlink profile was in place, resulting in low domain authority and poor rankings.
Page URLs were dynamically generated, making it difficult for search engines to crawl and index pages.
Important landing pages lacked structured metadata, reducing visibility on location-specific searches.
There was no internal linking strategy, leading to weak site structure and poor user navigation.
Website analytics and goal tracking were not set up, making it hard to measure SEO performance effectively.

These issues limited discoverability, reducing the opportunity to capture inbound interest from corporate relocation managers and families searching for serviced apartments online.

The Solution

We initiated the project with a thorough audit of the website and competitors. Based on the analysis, a structured plan was executed

Business & Competitor Analysis : Identified content gaps, industry trends, and keyword opportunities
On-Site Optimization : Refined site structure, implemented keyword-aligned meta tags, and optimized content across core pages
Technical Fixes : Addressed URL structuring by creating static and SEO-friendly formats
High-Quality Backlinks : Built contextual backlinks through guest posts, local listings, and content collaborations with niche real estate publications
Performance Monitoring : Integrated tracking tools to measure rankings, traffic, and conversion points regularly

The Result

Our SEO strategy delivered measurable improvements across multiple performance metrics within the first few months. The website saw a 60% increase in organic traffic, with major service-related keywords ranking in the top 10 positions across multiple city-specific searches.

Key landing pages started appearing on the first page of Google for high-intent queries, improving visibility among corporate decision-makers and long-stay apartment seekers. Bounce rates reduced due to improved user experience and relevant content structuring.

Our backlink efforts strengthened the domain authority, resulting in consistent growth in rankings across both short-tail and long-tail keywords. The client also experienced a noticeable rise in inquiry form submissions and direct calls through organic channels.

Overall, the project demonstrated the business value of well-executed search engine optimization for real estate company websites, especially those with a strong offline presence looking to capture digital market share.

What Our Clients are Saying

We were struggling to get visibility online despite having a strong business offline. After partnering with this team, we saw a significant jump in our organic traffic and keyword rankings. Their approach was structured, data-driven, and transparent from day one. Our website is now ranking on the first page for many of our key cities, and inquiries through search have grown consistently. They truly understand search engine optimization for real estate company websites, and we’re extremely satisfied with the results.

Parvinder Kohli

Managing Director at Enkay condominiums