Enhancing Brand Awareness for an
HR Consulting Company

A prominent HR consulting company approached us to build their social media presence from the ground up, while maintaining brand consistency for their newly launched parent company.

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Project Overview

In a fast-evolving industry like HR consulting, an impactful social media presence is essential for staying competitive. Our client, a leading HR consulting firm, needed help to establish a robust and engaging online presence for their new parent company. With no previous social media presence, they turned to us to create and execute a brand awareness social media strategy that would increase visibility, engagement, and brand recognition. We conducted in-depth market research, developed a tailored content calendar, and designed visually consistent creatives aligned with their brand identity. The result was a steady growth in followers, improved audience interaction, and stronger positioning within their industry.

Business Challenges

Starting from scratch, the client faced several challenges in establishing a compelling social media presence

Brand Identity Establishment

The new parent company needed to carve out a strong, cohesive social media presence.

Effective Content Strategy

With no prior content strategy in place, regular posting and engaging content were crucial.

Building Engagement and Followers

The challenge was to create engagement from a blank slate in a highly competitive HR consulting industry.

The Solution

We tailored our strategy for Social Media Management for HR Consulting Company through the following steps

Competitor Analysis

We analyzed competitors' social media presence to identify their strengths and weaknesses. This helped us differentiate our approach.

Content Calendar Planning

A detailed content calendar was created to ensure consistency in posting and to deliver content that resonated with the target audience.

Regular Posting & Engagement Boosting

We maintained a steady posting schedule with a focus on engaging, high-value content. We also boosted certain posts to maximize reach and foster interaction.

Brand Consistency

All posts were carefully curated to reflect the client’s brand identity, ensuring a uniform tone and image across all platforms.

The Result

Our strategic approach brand awareness for HR Consulting Company delivered outstanding outcomes

Significant Boost in Engagement

Within the first 60 days, the client saw a 100% increase in post interactions across platforms like Facebook, Instagram and LinkedIn.

Follower Growth

Starting from zero, the social media channels gained a steady and organic follower base, helping the brand build credibility and trust.

Improved Brand Recall

Consistent visual identity and messaging significantly improved audience recognition and brand recall.

Time-Saving for the Client

With a structured calendar and hands-off content management, the client could focus on business while we managed the online presence efficiently.

What Our Clients are Saying

We partnered with TechAidus for social media management at ThinkHR, and the experience was smooth and result-oriented. They brought creativity, consistency, and strategic thinking to our brand’s online presence. Highly recommend them for anyone looking to build a strong digital footprint.

Raj Lalwani

Founder at Adler Talent and ThinkHR