Custom 360 Feedback Software Development for a Global Manufacturer

We transformed talent development and leadership effectiveness for a prominent manufacturing leader.

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About Client

A global leader in the manufacturing of seamless rolled rings and open die forgings sought deeper insights into how employees perceive one another, with a focus on identifying individual strengths and areas for development. The initiative covered 1,400+ employees, clients, and channel partners—ensuring a holistic view of each individual’s strengths and development areas using a custom 360 feedback tool.

Unique Business Needs

Although the client's internal research team had already defined a solid competency framework, survey format, and data privacy standards, existing off-the-shelf solutions and manual collection failed to meet their requirements due to limited options.

They needed a Custom 360 feedback tool that could handle

Multi-language support (Spanish as primary)
Custom workflow integration
Deep feedback analysis
Align with internal competency framework
Custom rater groups (self, manager, peers, clients)
Proprietary questionnaire structure
Easy-to-use interface and workflow
Strong data privacy and compliance
Real-time, insightful reports and analytics

To address this gap, they opted to build a fully tailored 360 degree feedback assessment survey software designed to meet their unique organizational needs.

The Solution - A Fully Custom 360-Degree Feedback Software

We developed a custom 360 feedback tool in Spanish & English to support their employee evaluation goals. The 360 Feedback platform was designed to align with the client's internal processes and support three main phases of the feedback process.

1. Multi-Phase 360° Survey Workflow

The system supports a three-phase survey process

Rater Selection Phase

Participants verify and nominate raters, auto-populated via HRIS data (Managers, Direct Reports, Peers). Admins set a 1-week timeline for this phase.

Manager Approval Phase

Participants submit their rater list to managers for approval or revision. Rejected lists require participant updates. This phase typically lasts one week.

Feedback Gathering Phase

After manager approval, surveys are sent to all raters, including internal and external respondents, with a 2-week window to collect responses.

2. 360 Degree Survey Management Panel

Role-based Access

Streamline Feedback process with three distinct user roles Admin, Manager Admin, and Participant access levels.

Enrolment Management

Automated Rater Assignment Based on Filters : The Feedback tool intelligently assigns raters using predefined rules—such as reporting structure, department, or designation to ease rater selection process.
Enrolment List : View enrolment list for admin and HR with Participant Summary, Activity Log, and Enrolments.
Bulk Survey Operations : Admins or HR can perform actions like Open, Close, or Submit Enrolments for selected enrolments or groups.
Flexible Enrolment Creation : Supports creation via comma-separated emails/identifiers or CSV uploads, with a 6-month lockout to prevent duplicate enrolments.

Rater Management

Allows adding, editing, deleting raters, sending emails, and modifying rater types, with options to pause, close, or reactivate enrolments.

User Management

Admins can edit or delete users, and can impersonate user logins for troubleshooting.

Email Library & Log

Customizable email templates and detailed email logs for communication tracking.

Email Scheduler : It allows HR or Admin to schedule emails with filters of rater status, rater category and enrolment status.

Participant Landing Page

 A user-friendly interface with six tabs

Welcome :  Displays introductory text.

Nominate Feedback Providers : Participants can view active enrolments, nominate raters, and submit for manager approval.
Approve Feedback Providers : Managers can review and approve/reject rater lists for their direct reports.
Provide Feedback : Raters can submit feedback for assigned enrolments.
Download Reports : Participants can access and download their reports.

Download Reports Manager : Managers can view and download reports for their direct’s reports.
Share Report : Participant or manager can share their reports to other employees.

3. Survey Responder Portal

Multi-Language & Responsive Design

Mobile-friendly Survey and multi-language survey support (Spanish implemented) with modern UI.

Save and Finish Later

 Allows raters to pause and resume surveys at their convenience.

Dashboard

Personalized rater dashboard showing all participants where the user is a rater

4. Advanced Survey Reporting Portal

Accessible only by Admins this portal offers

Report Library

Download reports for any participant or group. Application will generate standard reports on completion of survey while Admin or HR can create custom reports as well. Reports are also available in multilanguage, it supports 14 languages as of now.

Custom Report Builder

Generate reports using flexible filters and combinations based on demographic and hierarchical data groups.
Real-time tracking of survey completions, participation, analytics, etc.

Confidential Feedback Summaries

Individual feedback responses remain anonymous to protect rater anonymity. Only summarized (aggregated) insights are presented to ensure privacy and encourage honest, constructive feedback.

Data Group Management

Create, compare, breakdown and explore data groups using employee demographics and hierarchy.
Visual comparisons via bar and line charts for comparing data across groups. Donut chart for displaying progress count of participation. Heatmap for detailed analysis and slice and dice functionality.
Simplifies creation of new data groups by copy or breakdown and applying additional filters
Provides detailed statistics, including question- and dimension-level insights, and highlights Top 5 and Bottom 5 questions per data group, gap vs overall, gap vs business unit, etc.

The Impact

Engage over 1,400 employees, clients, and channel partners in a seamless, Spanish & English-language feedback process.
Gain actionable insights into employee strengths and development areas.
Streamline survey administration with automated workflows, auto-enrolment of raters, and flexible rater management, saving significant time.
Ensure data privacy compliance while maintaining a user-friendly experience across devices.
Enable leadership to make data-driven decisions with real-time, customizable reports and advanced data group analysis.
High engagement and completion rates due to Anonymous, user-friendly, multi-device access.

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Behind the Project : Questions That Shaped the Solution

Yes, it's doable. For that involvement of technical team is required as there are few business rules are depended on these rater categories. Let's say if there is a business rule that minimum 7 raters must be there. Self are manager are mandatory and 5 directs are mandatory. Peers can be either 0 or greater than or equal to 3. Without these criteria, enrolment cannot be submitted for manager approval. So, these kind of business rules relate to rater types. Tool is flexible enough to add new rater category within 10 to 15 minutes of time.

Yes, participant can do self-selection of raters during rater selection phase, and it must be approved by manager to collect responses.

Yes, manager do approval for raters as manager approval process is mandatory in this application. We can set it optional if there is any such customized requirement.

Application will pre-populate raters like self, manager, peers, directs, etc... from hierarchy given in HRIS file. If participant wants to do editing raters in that then it's doable within rater selection phase which is usually 1 week of time. After that enrolment will get submitted to manager if there are enough raters added.

Yes it’s allowed to change rater categories for each rater during rater selection phase. We can add custom rater categories as well.

Tool is completely build considering anonymity of rater. For rating questions, analytical data will be available only after minimum responses criteria gets fulfilled. Usually, we show data in reporting tool only if there are more than 7 responses received in selected filter criteria so that rater’s identity cannot be revealed. Also we are not showing any rater name on open ended comments to make sure rater anonymity gets ensured.

Manager’s identity is also not revealed in this application; we are just showing aggregated responses in reporting portal.

Yes, there are mainly three phases and each phase has a pre-defined timeline, aligning with the overall feedback deadlines and survey timelines. Rater selection phase in which participant should confirm their raters, add/remove from them, etc. It lasts one week. After those enrolments gets submitted to manager for approval and, which also lasts for 1 week. If manager fails to approve or reject within one week, those enrolments get auto removed. Finally, the survey administration phase goes live and remains active for 2 weeks.

There are auto jobs set up to send email invitations for 360 surveys to participants on survey start date. All the emails are possible to schedule based on status of enrolment, participant and rater. Emails will get sent on scheduled time automatically. Still manual email sending functionality is also provided so in case admin or HR wants to send few emails manually then they can do it easily.

This thing is not handled in this survey. But this can be done based on client’s preference. Each client can have different logic to handle this situation. Customization is easy in this tool so any customizations are possible easily.

Yes, reports show both. There are many sections like Top 5, Bottom 5, Gap Vs Overall, Gap Vs Business Unit, etc... Reports also contain table of items ordered by Overall Fav% and another table of items ordered by Overall Unfav %. So, it’s very helpful to know strengths and development areas.

The implementation took approximately 8 months. The solution was developed using .NET MVC Framework and SQL Server on the backend, with Bootstrap CSS for the front-end design.

What Our Clients are Saying

I worked with TechAvidus for over 2 years. The team is incredible. They are very responsive, responsible, dedicated, and capable. I strongly recommend the team for any project, however complex.

Alexander Z Stanley

Business Development Manager

TechAvidus successfully delivered a user-friendly website, meeting the client's expectations. Their cost-efficiency, extensive experience, teamwork, timely delivery, excellent quality, sheer patience, and thoughtful attitude were hallmarks of their work.

Ralf Zieger

TechAvidus successfully completed the survey and dashboard with the requested requirements. The team was easy to work with, communicated effectively through weekly calls, and overcame language barriers. Their quality of work, professionalism, timely delivery, and budget-consciousness stood out.

Tamar Daniel

CMO

Keshu, Bhavesh and their team are outstanding. Not only were they able to build a very sophisticated and customized portal for our thousands of customers, but they did so with skill, efficiency, professionalism, and offered wonderful suggestions and recommendations along they way. Even more impressive, they were able to do all of this in spite of the convoluted direction we provided them with.

We've since expanded our relationship with them to cover many additional web development jobs. Choosing to work with TechAvidus was one of the best decisions we've made in recent years. We recommend them unconditionally.

Rob Price

President, Gatekeeper Press

"The vendor did an outstanding job. They paid attention to every detail of project scope and made prompt corrections when needed. I would definitely work with them again."

Jason Lorenti

Digital Development Manager at Evolved Office LLC

"TechAvidus transformed my social media presence! Their expertise in social media marketing & management propelled my business to new heights. The team's strategy, content creation, and engagement techniques were exceptional."

King Netsol Private Limited

Pintu Patel

"TechAvidus really helped us with our social media marketing! They made our services more popular online. They ran great campaigns that made our business grow a lot. We're so grateful for their help and hard work!"

Maurya Health Care

Dharra Trivedi